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2% of all proceeds go to charity, feeding Canadians in need and promoting a healthier planet through regenerative ranching.

Enjoy the taste, embrace the impact!

What the Flavour Beef Jerky

What the Flavour Beef Jerky

A flavour-changing jerky adventure. Sweet, savoury, spicy, smoky—it shifts as you chew, and yeah… you’ll be saying WTF the whole way through (in the best way).

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What the Flavour (WTF) Beef Jerky
This one started as a science experiment… and accidentally turned into one of the wildest jerky flavours we’ve ever made. WTF is bold, mysterious, and totally unexpected—it actually changes flavour as you chew.

Sweet? Savoury? Spicy? Smoky? We’re not even sure how to describe it—but your taste buds will be doing double takes the whole way through.

It’s weird. It’s wonderful. It’s What the Flavour. And yes, it’s totally WTF—in the best possible way.

Sask Made

75g Packs

  

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Irresistible flavour meets next level nutrition

Our Jerky, Your Health:
We use only the finest natural ingredients, free from artificial additives and preservatives. Every bite is packed with the goodness of clean, simple, and natural flavours letting the quality of our grass-fed beef shine through.

Sweetness, Naturally:
We choose honey over refined sugars to give you a touch of natural sweetness that's rich in antioxidants and easier on your body. It’s a sweet choice that keeps you energized without the sugar crash.

Grass-Fed Goodness:
Our jerky is made from grass-fed beef, giving you higher levels of omega-3s, more vitamins, and a richer, more robust flavour. It's better for you and the planet—healthier meat from happier cows.

Nitrite-Free, Worry-Free:
We keep our jerky nitrite-free, so you get a cleaner, healthier snack without the potential risks associated with these common preservatives. Enjoy the flavour, skip the chemicals.

Salt of the Earth:
We use pure, non-iodized sea salt, packed with essential minerals that ordinary table salt lacks. It’s a flavourful, natural way to enhance our jerky's taste while supporting your overall health.

Leaner, Meaner, Cleaner snacking!

Packed with lean, grass-fed beef and crafted with clean, simple ingredients, our jerky is the ultimate guilt-free snack. High in protein and free from artificial additives, it's designed to fuel your day with pure, natural goodness. Enjoy snacking that’s as bold as it is wholesome.

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